Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is just one of many hats a retailer wears, it can get pushed to the backburner or dropped altogether. Rather than …
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Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in …
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According to a new Home Improvement Research Institute (HIRI) report, social media is shaping how homeowners start, plan and spend on projects. The home improvement shopping journey is complex, and marketing teams need to understand how the demographics are researching …
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An important partner of NHPA, the Home Improvement Research Institute (HIRI) hosted its annual Summit in Chicago. The 2025 Home Improvement Insights Summit sent attendees home loaded with practical best practices based in current data and research. On Day 1, …
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There’s no question social media’s impact is widespread and influential in today’s retail landscape. According to the Home Improvement Research Institute’s Homeowner Social Media Influence on Home Improvement Shopping report published in September, social media has the potential to motivate …
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According to a recent Forbes survey done in conjunction with Talker Research, internet usage among Americans is shifting in several significant ways. The survey found that internet usage has made a move from mainly desktops to mobile devices with nearly …
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Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …
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Hardware Retailing The Industry's Source for Insights and Information
