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Tag Archives: slider

Super Bowl Ad Causes 84 Lumber Website Crash

84 lumber

American football fans had a lot to talk about after Sunday night’s game—the first overtime in Super Bowl history, the Patriot’s unexpected comeback and 84 Lumber’s commercial. According to Time, the building materials company’s ad “tells the story of a Hispanic …

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How Home Depot Analyzes and Uses Customer Data

Home Depot ceo

The Home Depot collects data from digital resources, such as its website, promotional emails and social media, and uses that information to drive traffic to stores and better target its advertising and marketing efforts. A Home Depot executive discussed those methods Jan. 16 at …

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Walmart to Cut 1,000 Corporate Jobs

walmart

Walmart will eliminate about 1,000 corporate jobs at the end of January, according to an article from The Wall Street Journal. Employees will lose jobs in the company’s human resources, technology and e-commerce departments, the article says. In a memo released to employees Tuesday, CEO Doug McMillon …

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Sears Announces 150 Additional Store Closures

Berkowitz

Sears is planning to close 150 additional stores in an attempt to “enhance liquidity and stabilize operating performance,” the company announced Thursday. The company also confirmed that it has struck a deal to sell its Craftsman brand of tools to Stanley Black & Decker for $900 …

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Stanley Buying Craftsman Tool Business in $900M Deal

Craftsman Products

Stanley Black & Decker is buying Sears’ iconic Craftsman tool brand in a deal valued at about $900 million. With the acquisition, which the manufacturer announced Thursday, Stanley will own the rights to develop, make and sell Craftsman products. The deal is expected to close this year. …

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