After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research …
Read More »Tag Archives: pros
Home Construction & Design Pros Feel Q2 Confidence
Residential construction and design businesses are reporting confidence for home renovation activity in the second quarter of the year, according to online design platform Houzz. The company’s second-quarter Houzz Barometer tracks residential renovation market expectations, project backlogs and recent activity …
Read More »Analyzing Pro Home Improvement Activity
Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …
Read More »Lowe’s Focuses on Capturing Market Share
After announcing $22.3 billion in third-quarter sales, Lowe’s will now focus on capturing market share from home improvement rivals, reports CNBC. The company reiterated its financial outlook, saying it expects sales to grow by about 22 percent this year. Same-store …
Read More »Lowe’s and HomeAdvisor Start Pro-Focused Partnership
Lowe’s and home improvement website HomeAdvisor are teaming up on a new program aimed at getting professional builders and home services providers direct leads. Under the arrangement, members of the Lowe’s for Pros Loyalty Program will receive a free, yearlong …
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