Tag Archives: promotions

There are often multiple factors that drive consumers to make a purchase. Sometimes price points, durability and convenience are the main motivation. Then again, sometimes pure brand recognition can secure a sale and let them show off to their friends. …

As far as independent home improvement operations go, Ambridge Do it Best Home Center in Ambridge, Pennsylvania, may be considered young, but that hasn’t stopped the operation from growing through a challenging economy in a small town. One of the …

Colors of the year selections are some of the biggest news paint manufacturers announce. At the beginning of the new calendar, manufacturers across the coatings spectrum select hues they think encapsulate the customers’ moods and style preferences. Whether it’s a …

At Turkstra Lumber, a business with 11 locations around Ontario, Canada, the familiar telethon got a makeover. Last October, Mitch MacLellan, social media and marketing director, and Jamie Crickmore, manager of the company’s trim and door division, sat down in …

Not every retailer gets an audience of a few million consumers at once. But that’s just a regular Saturday morning for Andy Amrhein, owner of Evey True Value Hardware in Bethel Park, Pennsylvania. For more than 25 years, every Saturday …

There’s a time in everyone’s life they’ve hoped for a big snowstorm. As a child, it gets you out of school. Another reason is if you bought a snowblower that season at Beisswenger’s Hardware and Power Equipment in New Brighton, …

You and your staff work hard to plan big events that highlight your store’s products and services, but all that planning could amount to nothing at all without proper promotion. One of the easiest ways to spread the word about …

Adding a new niche or category can sometimes present challenges that require a little elbow grease to solve. Nearly three years ago, Petersburg Hardware in Petersburg, Indiana, moved to a new location which grew the salesfloor by more than 20,000 …