Tag Archives: promotions

How do you create an effective customer loyalty program? Below are five ideas from “The Power of Loyalty,” by author Roger L. Brooks. 1. Offer soft benefits that provide value, such as special access limited only to members. 2. Offer …

When Gloria Martin stumbled across the website of a philanthropic organization that aims to provide dresses for underprivileged girls in different countries, she knew it was a cause she wanted to support. “When I read about the organization, Dress a …

At Nielson’s Building Center in Point Roberts, Wash., a belt sander is used for so much more than sanding. It’s the star of the company’s belt sander drag races, an event that’s become well-known throughout the community. In June, staff …

Employees at Klem’s know dogs are more than just pets. They’re allowed in the store year-round and customers treat them as part of the family. “We know how much our customers love their dogs,” Klem’s president Jessica Bettencourt says. So …

Advertisers love me. I cry at Cheerios’ commercials. My heart races when I see Tiffany blue, and I always click on the engagement ring ads that pop up on the side of my Facebook page. These advertisers get it—or at …

Suzanne Pierce, co-owner of J.P. Lumber in Oakland, Iowa, and her sister, Trudy Weaver, found a unique way to reuse old tools and broken household items. The sisters collect these items, which would otherwise be thrown out, and construct unique …

In-store services like screen and glass repair, as well as blade sharpening and small engine repair, are likely already going strong this summer. Here are some ideas to keep customers coming in for services and repairs: Send your small engine …

This popular presentation, presented by Dan Tratensek, publisher of Hardware Retailing magazine, offers tips and advice for retailers on how to stay ahead of the big-box competition. Topics include management and operations, employee training, promotions and marketing, merchandising and more. …