Tag Archives: promotions

You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …

Lowe’s has been ordered to pay $1.6 million to settle a lawsuit alleging inaccurate and misleading advertising. According to Marin News, the settlement, ordered by Marin Superior Court Judge Paul M. Haakenson, is the culmination of a civil enforcement action …

Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides …

Gardening can be at its peak, but don’t forget some of those quiet categories that pull down profits. Be sure to support your product line with information and a well-educated staff. You want to sell the entire project, encourage other …

Benjamin Moore has been gaining media attention lately with some pretty off-the-wall stunts. While it’s still debatable whether these stunts will yield any real sales, it’s not debatable that the stunts are entertaining. According to Marketingland.com, aiming to tout the …

Consumers’ overall engagement in traditional loyalty programs has declined consistently over the past four years and retailers are looking to refocus their loyalty initiatives to compete more effectively. While total loyalty program subscriptions peaked at 2.65 billion in 2012, the …

In addition to those last bits of lawn care, like raking the leaves, homeowners will be buttoning up their homes for the winter. Here are three ways you can help get them prepared. Offer to maintain outdoor power equipment. Whether …

Benjamin Moore launched a new mobile, puzzle game, Bendoku in an effort to gain more attention toward its  three signature color collections: Color Preview, Affinity and Williamsburg and attract its growing number of mobile customers. Bendoku challenges users ability to distinguish …