Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides …
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Fall Project Guide
Gardening can be at its peak, but don’t forget some of those quiet categories that pull down profits. Be sure to support your product line with information and a well-educated staff. You want to sell the entire project, encourage other …
Read More »Benjamin Moore’s Latest Publicity Stunt: A Yo-Yo
Benjamin Moore has been gaining media attention lately with some pretty off-the-wall stunts. While it’s still debatable whether these stunts will yield any real sales, it’s not debatable that the stunts are entertaining. According to Marketingland.com, aiming to tout the …
Read More »Relationships, Not Rewards, Are Key To Successful Loyalty Programs
Consumers’ overall engagement in traditional loyalty programs has declined consistently over the past four years and retailers are looking to refocus their loyalty initiatives to compete more effectively. While total loyalty program subscriptions peaked at 2.65 billion in 2012, the …
Read More »Wrapping up the Summer Season
In addition to those last bits of lawn care, like raking the leaves, homeowners will be buttoning up their homes for the winter. Here are three ways you can help get them prepared. Offer to maintain outdoor power equipment. Whether …
Read More »Benjamin Moore Tries Unique Promotional Tactic
Benjamin Moore launched a new mobile, puzzle game, Bendoku in an effort to gain more attention toward its three signature color collections: Color Preview, Affinity and Williamsburg and attract its growing number of mobile customers. Bendoku challenges users ability to distinguish …
Read More »Increase Purchases by Promoting Ads While Customers are in Your Store
Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 – 60 in order to uncover the true impact of mobile devices on brick-and-mortar …
Read More »5 Ways to Enhance Your Store’s Social Media Presence
Whether you are a social media maverick or beginning a path to building your own digital community, it is important to learn the “rules of conduct” when promoting your business using social platforms. Here are five ways to make the …
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