Tag Archives: promotions

Ace Hardware stores in the Springfield, Massachusetts, area are collecting pet food for local humane societies and animal shelters. Rocky’s Ace Hardware, a family-owned business, will collect the pet food through Dec. 23 at its nine stores in the Springfield …

Customer service is now getting recognition as a marketing tool for retailers, and Ace Hardware’s service is getting applause along with retailers such as Zappos.com and Morton’s The Steakhouse. Traditionally, the customer service and marketing departments were two separate entities, but …

As the holiday season quickly approaches, many consumers will be searching for gifts for family and friends. While they may have specific products on their shopping list, many will be giving the gift of shopping by providing a gift card. According to NRF’s …

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …

The online retail realm allows for immense personalization and product displays. Product advertising and promotional content can be updated instantaneously. For brick-and-mortar stores, updating in-store displays takes more than a click of a button, therefore retailers must optimize their product …

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes …

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …