Have you thought about how you will attract the interest and spending of customers shopping for Father’s Day gifts? In 2015, consumers spent $13 billion on gifts for dads, according to a National Retail Federation survey. That spending is significantly less than what shoppers …
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4 Low-Cost Alternatives to Advertise and Promote Your Business
To view a PDF of the story, click here. To download a press release template to help connect you with area media outlets click here. By: Liz Lichtenberger llichtenberger@nrha.org , Jesse Carleton jcarleton@nrha.org and Sara Logel slogel@nrha.org. Make Some Noise Circulars, newspaper ads, TV commercials… These are …
Read More »How To Write a Press Release
Whether it’s an event your store is holding, an award it recently won, or something else, there are plenty of reasons to put together a press release that you can send out to local media to gain some additional publicity …
Read More »Study Shows Consumers Prefer a Simple Brand Experience
Less is more when it comes to building your brand presence. That’s the conclusion of a study from Siegel and Gale, the Global Brand Simplicity Index. The study asked consumers to rank brands based on their simplicity, and what it …
Read More »Main Street Ace: The Place for Homemade Artwork
When they have a little free time, the employees at Main Street Ace Hardware in Bowling Green, Ohio, stay busy with some creative pursuits: using spare hardware parts and pieces to create homemade artwork including games, models and other knickknacks …
Read More »Puzzled? Create a Puzzle Library!
Puzzles, like books, are items many consumers use just once before putting them in boxes or on shelves to collect dust. But six years ago, Valley Hardware & Supply in Halstad, Minnesota, created a solution to this one-time-use conundrum. Customers …
Read More »HomCo Engages Customers With a Hawaiian Groove
Looking for new ideas for customer engagement? HomCo in Flagstaff, Arizona tried a new promotion last summer that may work for you this year. July 27 is National Hula Hoop Day. More than likely, most customers walking into HomCo didn’t know …
Read More »The Scent of Hardware
There are some scents just about everyone likes, like the smell of coffee or freshly cut grass. But what about the smell of a hardware store? It seems to be a favorite for customers at Sierra Valley Home Center in Loyalton, …
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