The Home Depot recently announced new AI-powered phone agents built with Google Cloud’s Gemini Enterprise for Customer Experience. Built to get customers the help they need faster, the agents allow customers to skip complicated phone menus and be able to …
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From Lawn Care to Lifestyle Capital: Where Growth Is Taking Root
As lawn and garden season accelerates, mid-to-large yard investments are proving to be more strategic and segmented than many may assume. According to the Home Improvement Research Institute’s (HIRI) 2025 Project Decision Study, yard, garden and outdoor projects reflect a …
Read More »Projects Room Provides Education, Engagement
Engaging with customers of all ages in a creative way, Madison Lumber & Hardware in Ketchikan, Alaska, opened up the Projects Room where it hosts how-to classes. Madison Lumber & Hardware CFO Janice Walker says the idea for the Projects …
Read More »Landscaping Projects With High ROI
As spring stretches into summer, homeowners will look to spend more time outside and will need the right products to complete their landscaping projects. Stock these products and encourage your customers to tackle these landscaping projects that come with a …
Read More »How DIYers Are Handling Product Shortages
The Home Improvement Research Institute (HIRI) recently partnered with The Farnsworth Group to track sentiments among homeowners in the midst of continuing supply chain issues, increasing prices and product shortages. The survey included homeowners who choose to complete projects themselves …
Read More »Play Hide-and-Seek in the Fairy Garden
If you’re looking through the plants and yard decor display at B&B Do it Center in Carmarillo, California, you might stumble across a tiny house or a miniature garden with brightly colored stepping stones. Owner Randy Collins has intermingled fairy …
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