U.S. sales of store brands increased by around $9 billion to a record $282.9 billion in all outlets in 2025 compared to the year prior, according to the Private Label Manufacturers Association’s (PLMA) Circana Unify+ data. Store brand dollar sales …
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Store Brands Month Kicks Off Jan. 1
Store Brands Month returns Jan. 1 with a nationwide, consumer-focused awareness campaign designed to spotlight the quality, innovation and value of store brand products. Created by the Private Label Manufacturers Association (PLMA), Store Brands Month is an industrywide initiative that …
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