Tag Archives: merchandising

Soon (if you haven’t started already) it will be time to decorate for fall festivities. The endcap on the left is appropriate to the season. It also might give you the creeps, but for all the wrong reasons. Instead of …

Whether a pro painter is selecting a brush for general use or a DIYer reaches for a specially tipped detail brush for a fine edge, paint customers are searching for upgraded selections across a variety of paint applicators. Independent retailers …

There are often multiple factors that drive consumers to make a purchase. Sometimes price points, durability and convenience are the main motivation. Then again, sometimes pure brand recognition can secure a sale and let them show off to their friends. …

Getting the most out of a purchase isn’t just a shopping strategy for consumers. Manufacturers are eager to offer accessories that can extend the applications of their products and boost sales while retailers are always looking to increase transaction sizes …

One way to improve impulse sales and an effective way to cross-merchandise is to create displays according to seasons or holidays. While Christmas and Halloween make for popular, eye-catching merchandising opportunities, be sure to also highlight general seasons and other, …

Independent retailers put great emphasis on providing fantastic customer service. When done correctly, this focus on making every customer feel welcome can yield great dividends across the spectrum of DIYers and pro plumbing customers. There’s a reason we all crave …

Aisle in Disorder The rows of gondola shelving spread throughout your salesfloor may not be as flashy as your endcaps or power aisle displays, but they do a lot of work. That’s where you put the rank-and-file products that make …