Tag Archives: marketing

How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …

At True Value’s 2019 Fall Reunion, division vice president of paint John Vanderpool shared with Hardware Retailing how the company is innovating its paint offering to boost sales for its retailers and provide a comprehensive customer experience. Learn more about …

Franklin Cloninger, general manager at Triangle True Value Hardware and Rental in Greenwood, South Carolina, says the Business Improvement Project he completed as part of the NRHA Retail Management Certification Program (RMCP) couldn’t have come at a better time. “We …

In November, Nike said it would no longer sell its merchandise on Amazon. Instead, the company would focus on its own direct-to-consumer e-commerce sales. The decision is creating uncertainty as to how strongly established brands should rely on the e-commerce …

Your company’s SEO strategy is a moving target. With each year come new tech advances requiring retailers to shift their tactics and find new ways to rank as highly as possible for maximum exposure on customers’ search engine results pages. …

As many businesses struggle with competition from e-commerce giants, a new article from financial magazine The Motley Fool shines a light on Tractor Supply Co.’s digital achievements. The article says the company’s e-commerce growth has doubled for 29 consecutive quarters. …

During the True Value 2019 Fall Reunion, president and CEO John Hartmann took time to speak to Hardware Retailing about how the company’s new supply chain upgrades, digital marketing programs and other new initiatives will empower the retailers who choose …

Thousands of independent home improvement retailers gathered in Chicago Oct. 3-6 to celebrate True Value’s 2019 Fall Reunion. For retailers and True Value leadership alike, it was a chance to share success stories, explore special buying opportunities and look ahead …