Tag Archives: marketing

Marketing your business strategically is more important than ever as customers quickly adopt new shopping habits and view the retail experience through a new lens of safety and security during the pandemic. The Association of National Advertisers (ANA) recently published …

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …

At the True Value 2020 Spring Reunion, company leaders and independent retailers say the strategic investments True Value has made in recent years are beginning to blossom. Held Feb. 13-16 at the Ernest N. Morial Convention Center in New Orleans, …

For the first time in many years, members and guests attended the Do it Best Spring Market in February at the Indiana Convention Center in Indianapolis. Three years ago, the co-op announced it would be transitioning both of its annual …

A new article from email marketing resource Campaign Monitor highlights the ways strategic email marketing campaigns can bring fresh results for all industries, including independent home improvement. Check out some of the key highlights from the report below and explore …

Home improvement product brands Shur-Line, Bulldog and World and Main have announced they will now be known under a singular identity: H2 Brands Group. The company says H2 Brands Group will provide customers with a global network of resources and …

Lowe’s has announced the appointment of Marisa F. Thalberg as executive vice president, chief brand and marketing officer, effective February 10. She most recently served as the global chief brand officer for fast-food chain Taco Bell. Thalberg has been named …