Tag Archives: marketing

How do you create an effective customer loyalty program? Below are five ideas from “The Power of Loyalty,” by author Roger L. Brooks. 1. Offer soft benefits that provide value, such as special access limited only to members. 2. Offer …

Last week at its biannual buying market, Atchison-Kan.-based distributor Blish-Mize rolled out enhancements to its advertising program and communicated the importance of maintaining visibility with consumers across media platforms. The distributor’s new program allows retailers to publish their circulars on …

Advertisers love me. I cry at Cheerios’ commercials. My heart races when I see Tiffany blue, and I always click on the engagement ring ads that pop up on the side of my Facebook page. These advertisers get it—or at …

The national “buy local” movement Independent We Stand is currently accepting nominations for the 2013 Independent Small Business of the Year Award Sponsored by Chrysler Group. The award celebrates the characteristics that make locally owned, independent businesses unique, like quality …

Sunny days mean people want to get out and about and spend some extra time outdoors. Offer events that will get people to your business. Here are some tips to help you plan your special event: Define your goals for …

This presentation outlines how technology is affecting retailing and what new tools are available for retailers today. Topics include displays and signage, employee training, marketing and operations. View the presentation

Want to welcome new neighbors to your community, and at the same time build loyal relationships? Consider offering a move-in packet or folder with in-store discounts and community information. Remember, new homeowners are likely to spend a significant amount of …

As a website consultant focused on serving independent home improvement retailers, I truly enjoy working with retailers like yourself and have learned so much over the past few years about how you build your businesses. What’s most impressive to me …