If you’re still on the fence about whether a Facebook page or Pinterest account would be a helpful addition to your store’s marketing plan, take a look at the results of Thomas Do it Center’s recent fundraiser. In addition to …
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Home Depot has fired an outside agency that created what it called a “stupid and offensive” ESPN College GameDay photo tweet that featured two African-Americans and an individual dressed as a monkey, with two beating drums, according to the Atlanta …
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The Vendor Center™ President, Darrell Wabschall, announced the launch of a new website, www.TheVendorCenterOnline.com, a secure business-to-business website that allows hardware retailers to access a wide range of vendor information including pricing, catalogs, educational and demonstration videos and order products …
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Jamie Luttrell, co-owner of True Value Hardware in Hebron, Neb., regularly paints designs on the store’s windows. She often features seasonal artwork, such as snowmen at Christmastime; just recently she finished a True Value mural on the side of the …
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The staff at Woodstock Hardware doesn’t want its customers to forget about the store during the holidays. And what better way to help them remember than by offering a holiday catalog full of store products that would be perfect in …
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Staying warm and being prepared for winter weather are top-of-mind for your customers as the season approaches. Encourage your customers to buy the basics early by promoting them near the front of the store with snow removal-themed endcaps stocked with …
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Ian and Tara McNaughton, the dealer-owners of Gravenhurst Home Hardware, were awarded the 12th annual Paul Straus Public Relations Award during Home Hardware’s fall Shareholders’ Meeting in St. Jacobs, Ontario last week. Gravenhurst Home Hardware was recognized for its dedication …
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How do you create an effective customer loyalty program? Below are five ideas from “The Power of Loyalty,” by author Roger L. Brooks. 1. Offer soft benefits that provide value, such as special access limited only to members. 2. Offer …
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