Tag Archives: marketing

To download a PDF of this story, click here, and visit hardwareretailing.com/retailing-101 to take a quiz and determine how much you know about marketing, operations, finances and human resources. What Does Your Report Card Look Like? By Liz Lichtenberger, llichtenberger@nrha.org and Kate Klein, kklein@nrha.org When was the last time …

Here’s a suggestion for getting shoppers who check out products in your store to buy from you instead of online: use Snapchat. “A consumer walks into a store, falls in love with a product, whips out her phone, finds a lower price online, and …

One co-op will be hitting the links on the PGA Tour this season. Ace Hardware Corp. announced a multi-year sponsorship with PGA Tour star Hunter Mahan. The sponsorship marks the first time the company has sponsored an active professional athlete and secures Ace as …

Hardware industry veteran, Pat Murphy, is hosting a free webinar on integrating mobile engagement into in-store experiences. The webinar topics include: Why do I need to include mobile in my advertising? How do I get my customers to opt in to …

Apple occupies the throne in the tech world, but if you have a problem with your iPhone or MacBook, you either need to go to a retail store or wade around in online forums. And good luck trying to get …

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered …

Rather than ignoring the fact that consumers are using their mobile devices to shop while in the store, Target tackled the challenge head-on through its mobile app. Using location-based technology from Point Inside, Target’s app allows customers to pick a …

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …