Tag Archives: marketing

Facebook has a new advertising option for brick-and-mortar retailers—dynamic ads for retail. Advertising on the social media site hasn’t been tied to changing in-store inventory data in the past, but the new “dynamic ads for retail will only showcase products …

Does your business have a Twitter account? Are you actively using the account? If not, it may be a missed opportunity to provide your customers excellent service. While all social media platforms, such as Facebook and Yelp, can be used …

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with …

Lowe’s has created a series of videos that will turn its customers’ phones upside down—literally. The new “FlipSide” videos from the big box are short videos that simultaneously show what happens when a homeowner does and doesn’t do common household …

In the February 2016 Issue of Hardware Retailing magazine, we simplified social media for retailers in the feature story, “Room for Improvement.“ At the end of the story, Crystal Vilkaitis, social media expert and owner of Crystal Media, shed light …

Most home improvement stores have social media accounts, however, according to research conducted by the North American Hardware and Paint Association (NHPA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue …

Your store may host events already, but are any of them catered to your professional plumbing customers? A-1 Irrigation Do it Best Hardware in Valley Center, California hosts a customer appreciation day once a year for their plumbing customers along …

Last week, Do it Best Corp. announced its support of all small businesses across the U.S. through its partnership with Independent We Stand, a movement of independent business owners sharing the importance of “buying local” in their communities. According to the …