By Jake Kalnitz SVP, Chief Merchandising Officer True Value In 2024, why do wholesale shows matter? Of course, they’re fun and a good excuse to travel—but how do they help you operate and grow your home improvement business? True Value’s …
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BY JAKE KALNITZ Chief Merchandising Officer, True Value As our CEO Chris Kempa said earlier this year at our Spring Reunion, the macroeconomic reality of this year has and will continue to present challenges for independent hardware retailers throughout 2024. …
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In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign. The …
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True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …
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Deepening its commitment to partner with its retailers so they can find success in their local markets, True Value announced the launch of a new marketing initiative and investments in order and warehouse management at the 2024 Spring Reunion. Over …
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With True Value’s recent acquisition of Shur-Line and WordLock brands, Hardware Retailing spoke with True Value’s senior vice president of merchandising, inventory and pricing Jake Kalnitz to gain insight into how the acquisition fits into True Value’s overall product and …
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True Value Co., one of the world’s largest hardlines wholesalers, announced it has purchased certain assets of Nova Wildcat Shur-Line Holdings Inc., including the Shur-Line and WordLock range of products. “Acquiring Shur-Line’s products is an excellent strategic fit for True …
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Celebrating its 75th anniversary this year, True Value brought together its retailers from around the world for the True Value 2023 Spring Reunion, which took place March 16-19 in Chicago at McCormick Place West. The event kicked off with retailers …
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