In spite of other economic uncertainties, the housing market has stayed competitive. In this hot market, learning what types of houses are being purchased, who is buying them and their motivation for purchasing allows retailers to target new customers and …
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HIRI Data Highlights Popular Home Improvements
The Home Improvement Research Institute (HIRI) has revealed new insights into what’s motivating customers’ home care and maintenance spending. The 2020 HIRI Product Purchase Track Survey is now available to HIRI members. The information sheds light on home improvement product …
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