New data from market research firm Consumer Specialists is shedding light on exactly how COVID-19 has impacted DIYers’ home improvement habits. The report is based on research conducted by Consumer Specialists with a nationally representative sample of more than 600 …
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Analyzing the DIY Home Improvement Marketplace
The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …
Read More »Making A Grander Home Entrance
Homeowners who update the front entrances to their houses often start the projects because a repair is necessary, the Home Improvement Research Institute (HIRI) reports. However, homeowners choose the materials they use for their entryway updates based on how attractive …
Read More »Tracking the Characteristics of Generations
Mark Harris is the founder of The Harris Development Group, an organization that works with businesses from an array of industries to help teams strengthen communication, augment diversity and collaborate more effectively. As part of this quarter’s High Performance Retailing …
Read More »2019 Home Improvement Headlines
2019 was a year full of home improvement headlines, including new leadership, new services and new possibilities for the channel. Review 2019 home improvement headlines to get a fuller picture of the year using the links below. *** December 2018 …
Read More »Your Customers Are Shopping Online
Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …
Read More »HIRI Presenter Highlights Home Improvement Trends
At the 2019 HIRI Insights Summit, a two-day research conference in Chicago presented by the Home Improvement Research Institute (HIRI), industry analysts and home improvement executives gathered to discuss the health of home improvement in the U.S. To start the …
Read More »6 Retail Takeaways From 2019 HIRI Insights Summit
At the 2019 HIRI Insights Summit, presented by the Home Improvement Research Institute (HIRI), a range of industry analysts explored how shifting consumer trends, new retail technology and labor shortages are affecting the home improvement market. 1. Despite uncertainty, the …
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