According to a new Home Improvement Research Institute (HIRI) report, social media is shaping how homeowners start, plan and spend on projects. The home improvement shopping journey is complex, and marketing teams need to understand how the demographics are researching …
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HIRI: The Impact of Recent Tariffs on the Home Improvement Industry
The sweeping effects of tariffs in 2025 have impacted almost every industry, including the home improvement and construction industries. The Home Improvement Research Institute and Datavations’ Tariffs and Toolbench webinar unpacked the costly effects these tariffs are having on particular …
Read More »Modest Growth in Home Improvement Spending Expected Through 2026
Annual spending for home improvements and maintenance is expected to grow modestly through 2026, according to the Leading Indicator of Remodeling Activity (LIRA) released by the Remodeling Futures Program at the Joint Center for Housing Studies (JCHS) of Harvard University. …
Read More »HIRI Study Reveals Generational Differences in Home Improvement
The Home Improvement Research Institute (HIRI) Generational Differences in Home Improvement Activity Study reveals insightful information about how homeowners of different generations approach home improvement and the preferences, influences and behaviors among homeowners in different generational groups. Here are the main …
Read More »Home Depot Partners With DoorDash, Uber Eats
The Home Depot has announced partnerships with both DoorDash and Uber Eats to provide on-demand delivery from 2,000 stores nationwide. “We’re excited to partner with The Home Depot to give DIY and pro customers immediate access to the home improvement …
Read More »EISENWARENMESSE Sets Tone for 2024 Home Improvement Product Trends
In just a few short weeks, EISENWARENMESSE International Hardware Fair will kick off in Cologne, Germany. From March 3-6, the fair will bring together over 3,000 companies from 51 countries to share their products and innovations in home improvement, building …
Read More »The Home Depot Adds New Features to Pro Xtra Loyalty Program
Beginning January 5, The Home Depot has expanded its Pro Xtra loyalty program, unveiling three new membership tiers and new benefits for professional contractors and builders, which represents at $450 billion marketplace. When customers enroll in Pro Xtra, they gain …
Read More »On the Road: NHPA Tours Stores in Copenhagen
Representatives for the North American Hardware and Paint Association (NHPA) are taking the association on the road—in stores and on industry show floors in the U.S. and Canada, and even further abroad. NHPA chief operating officer and publisher Dan Tratensek …
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