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Homeownership Rates Increase in Q3

Homeownership

The latest data from the United States Census Bureau’s Housing Vacancy Survey show the homeownership rate rose to 65.3%. Despite this quarterly increase, the trend continues to reflect significant affordability challenges. With mortgage interest rates remaining elevated and housing supply …

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Catering to Customers’ House Needs

In spite of other economic uncertainties, the housing market has stayed competitive. In this hot market, learning what types of houses are being purchased, who is buying them and their motivation for purchasing allows retailers to target new customers and …

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HIRI Data Highlights Popular Home Improvements

homeowner diy projects

The Home Improvement Research Institute (HIRI) has revealed new insights into what’s motivating customers’ home care and maintenance spending. The 2020 HIRI Product Purchase Track Survey is now available to HIRI members. The information sheds light on home improvement product …

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