Consumers are getting a head start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July, according to an annual survey released by the National Retail Federation and Prosper Insights & Analytics. …
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Class Project Reshapes Retailer’s Marketing Strategy
By Jesse Carleton, jcarleton@nrha.org Back to School How can home improvement stores appeal to the next generation of shoppers? That was the topic of discussion at Everson’s Hardware Hank, in Waconia, Minnesota, on a Monday morning in February. Five students …
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Hardware Retailing The Industry's Source for Insights and Information


