In an effort to better serve millennials, The Home Depot has created the Homeowners Hub. The online destination will provide DIY guides, product recommendations and design inspiration, catering to millennials’ struggles with home improvement projects. According to research done by …
Read More »Tag Archives: Gen Z
5 Compelling Data Points for Using TikTok
Grow Your Following: Discover four ways to engage with TikTok and increase your followers at hardwareretailing.com/tiktok-following. With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and …
Read More »4 Ways to Grow a Following on TikTok
With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and building a following can cement relationships with future customers who will soon make up the majority …
Read More »Promote These Projects to Capture Gen Z DIYers
Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …
Read More »On the Web: September
Customer Service Needs of Upcoming Generations
According to a recent report from Gen Z Planet, a research and advisory firm, Gen Z’s disposable income has reached a total of $360 billion in the U.S. and will only increase as more members of the generation enter the …
Read More »Gen Zers Share Insights About Customer Service
Understanding your entire customer base is an important aspect of a successful business, as is understanding your employees. Hardware Retailing spoke with two members of Gen Z, Brandon Packer, an associate at Miller’s Hardware in Spokane, Washington, and Gerry Newenhof, an …
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