First Insight and Wharton Baker Retailing Center found that consumers are willing to pay for more sustainable goods, surprising many retail executives. The report revealed that a knowledge gap exists between what consumers actually want and what retailers presume they …
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Report Finds Consumers Willing to Pay More for Sustainable Goods
First Insight and Wharton Baker Retailing Center found that consumers are willing to pay for more sustainable goods, surprising many retail executives. The report revealed that a knowledge gap exists between what consumers actually want and what retailers presume they …
Read More »