As far as independent home improvement operations go, Ambridge Do it Best Home Center in Ambridge, Pennsylvania, may be considered young, but that hasn’t stopped the operation from growing through a challenging economy in a small town. One of the …
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Small Business Marketing Roundup
Small business marketing is crucial for independent home improvement retailers. Finding new ways to advertise your business to customers and your community is critical to help businesses excel. Throughout 2018, Hardware Retailing explored new ways small businesses could boost their …
Read More »Maximize Your Social Media Reach at Every Level
Click the picture to download a PDF of this story. By Todd Taber Find Your Social Media Fit Natalia Dittmer urges retailers not to forget the social aspect of social media. In her role as marketing director for TAL Holdings, …
Read More »Social Media Pointers From Your Association
Once you’ve found your starting point on social media here, take some time to discover how the North American Retail Hardware Association (NRHA) and Hardware Retailing use social media. Check out this overview of our online haunts and the …
Read More »Dennis Yu Breaks Down the 3×3 Video Grid to Boost Your Brand
Dennis Yu, chief technology officer for BlitzMetrics, says retailers can boost their brands and reach new customers with the 3×3 social media video grid. By creating three quick videos for three different categories, Yu says independent home improvement retailers can …
Read More »How Creating Simple Videos Can Help Tell Your Brand’s Story
Click the picture to download a PDF of this story. Pressing Play on Your Brand When you say your business’s name, what comes to mind? More importantly, what comes to mind for your current shoppers and potential customers? “A brand is no …
Read More »Facebook Famous: Triangle True Value Gains 35K Fans From Viral Video
When Triangle True Value Hardware created its Facebook page about five years ago, the team just wanted a way to connect with its loyal customers in Greenwood, South Carolina. Will Thompson, store manager, has been managing the page to keep …
Read More »Facebook Community Boost Aims to Help Small Businesses Profit
Facebook Community Boost, a new program that aims to help small business employees learn how to use Facebook to connect with customers and increase business, will sweep through 30 U.S. cities in the next year, USA Today reports. Facebook plans to …
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