Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is just one of many hats a retailer wears, it can get pushed to the backburner or dropped altogether. Rather than …
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Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in …
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According to a recent Forbes survey done in conjunction with Talker Research, internet usage among Americans is shifting in several significant ways. The survey found that internet usage has made a move from mainly desktops to mobile devices with nearly …
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BY JAKE KALNITZ Chief Merchandising Officer, True Value As our CEO Chris Kempa said earlier this year at our Spring Reunion, the macroeconomic reality of this year has and will continue to present challenges for independent hardware retailers throughout 2024. …
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spoga+gafa, which runs June 16-18 in Cologne, Germany, is launching a new online magazine that will examine the current developments, innovations and trends in the industry and grant exciting insights into the market and its players through diverse formats such …
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In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign. The …
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Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …
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In the summer of 2023, Mead Lumber launched a rebranding initiative aimed at updating the company’s look and creating consistency across its business units, both with employees and customers. The rebranding initiative features a new, modern logo and a refreshed …
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