Provided by the Home Improvement Research Institute Decking remains a high-potential category as homeowners continue investing in outdoor spaces, especially for independent building material retailers. Research from the Home Improvement Research Institute (HIRI) highlights buyer preferences and behaviors that can …
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The Decking Difference: 3 Best Practices for Nailing Down the Customer Experience in Decking and Railing
Having a well-organized, customer-focused display can make all the difference for the decking and railing category. At Budget Home Supply in Longmont, Colorado, the decking and railing category displays how attention to detail—on the salesfloor and behind the scenes—can meet …
Read More »Deckorators to Build New Production Facility in New York
Deckorators has announced plans for a new production facility in Lackawanna, New York, a suburb of Buffalo. “This new campus will initially double our capacity for Shurestone technology with space to continue expansion in the coming years,” says Ryan Kemp, …
Read More »3 Essential Decking Products for DIY Customers
With repair and remodel activity continuing to drive demand, outdoor projects are becoming more frequent. Advances in technology are also making decking, fencing and railings more affordable. As homeowner interest increases in these kinds of projects, there is plenty of …
Read More »4 Creative Ways to Merchandise Decking Products
Because of the size and vast number of options available, merchandising decking products can take up a large amount of salesfloor space. Check out these creative ideas to merchandise the space you have available and let customers know what you …
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