By Dan Kurash, Store Manager at JC Licht When it comes to a contractor and DIY-centered home improvement location, it can be important to keep in mind this word regarding counter sales: reciprocation. Reciprocation within any interaction lends itself to …
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Empowering Employees to Share Skillsets Enhances Workplace Knowledge By Dan Kurash Perhaps the number one service an independent home improvement store can offer a customer is quick, knowledgeable advice in particular categories. When there’s a leak or a light out, …
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By Daniel Kurash Certainly the point of any business is to make money. But how we get there is an obstacle every business faces. Whether it’s the independent channel where multiple departments garner different margins or a more service-based endeavor …
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By Daniel Kurash You have heard the talk before: “The new product just arrived and we have to let our customers know about it with every transaction,” says a manager or colleague tasked with promoting the new items. Yet you …
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