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Tag Archives: consumers

The Move From Promotion to Personalization

After a successful holiday season, retailers are re-evaluating their strategic plans and determining how to keep consumers engaged in the coming months. Many retailers have used and are continuing to use deep discounts as promotions that they hope will keep customers engaged …

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Efficiency Can Boost Customer Service

Learn some lessons from Lowe’s and Ace Hardware — make shopping more efficient for your customers this year, and improve their overall experience with your business, an article from Forbes recommends. Ace Hardware and Lowe’s both have strategies that have helped …

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Is In-Store Pickup a Convenience or a Hassle?

Many brick-and-mortar retailers are offering in-store pickup to customers who make purchases online. The option sounds convenient, but might not actually be a time saver to consumers. A recent study by retail-intelligence firm StellaService found that “in-store pickup saved shoppers just …

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Hot Trends in the Kitchen Category

Kitchen upgrades drifted to the back burner for many homeowners during the recession years, but a growing number of consumers can now afford the extra home improvement projects. One-third of more than 3,500 respondents to a Houzz survey say they finally have …

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The Homes Millennials Buy

Millennials are the young homebuyers purchasing their first homes in the current housing market. About 75 percent of millennials who bought homes in the past two years were first-time buyers, according to the 2013 American Housing Survey. These millennial homebuyers, mostly …

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The Season of Gift Returns

Now that holiday shopping is behind you, you’ve probably noticed that the season of gift returns has begun. About 23 percent of returns happen in late December and January after holiday gift exchanges, according to research cited in an article by The Washington …

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Survey: Millennials Likely to Impulse Shop

The millennial generation is quick to make impulse buys. Nearly 83 percent of millennials admit to having made an impulse purchase in the past, according to a Chase survey cited in an article by Retailing Today. The survey also found that 46 percent …

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