Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …
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How a Culture of Wellness Leads to Better Businesses
Getting sick is a part of life. But for retailers, sick or injured employees can lead to extra costs and a loss of productivity and efficiency. In 2019, independent research group Integrated Benefits Institute found that illness-related work absences cost …
Read More »An Inside Look At Cole Hardware’s Window Displays
For decades, window displays have been a staple of many downtown retailers’ marketing strategies. For some retailers, windows are a place to put their best and newest merchandise on display so passers-by will window shop and hopefully come inside. Other …
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