To help provide the scale and assistance retailers need in developing and communicating their unique brands, Orgill offers its customers access to a range of brand-building tools, from easy-to-use, menu-driven toolboxes to a complete team of brand-building professionals ready to …
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Pittsburgh Paints Co. CEO Provides Insights on the Industry, Announces New Branding
In February, Brian Carson became the new chief executive officer for the Pittsburgh Paints Co., which today announced new branding to complement the company’s move to become a privately held company and name change that took place in December 2024. …
Read More »Expert Column: Stepping Outside Your Marketing Box
By Austin Diehl Director of Retail Operations Randy’s Do it Best Hardware It’s no secret there are thousands of hardware retailers selling similar products and services across the U.S. Many of those stores are involved in some form of digital …
Read More »True Value Marketing Exec Outlines How Company Is ‘Here for You’
Earlier this month as True Value celebrated its 75th anniversary, the company’s executive team announced plans to invigorate the venerable brand and update its value proposition for the retailers it champions and the consumers those retailers serve. Hardware Retailing had …
Read More »New Possibilities for Vassar Building Center
Mike MacKay, president of Vassar Building Center in Michigan, is a planner. He scoured his community for new locations to expand his business for many years, but never quite landed on the perfect space at the perfect moment. The company …
Read More »Enhancing Your Brand
Your company’s brand is more than your logo, website and mission statement; your brand also includes the appearance of your store inside and out. Undertaking an exterior renovation, or even just making a few small changes, can go a long …
Read More »Unique Partner Businesses Bring New Opportunity
Glenn Ubertino owns Zoller Hardware in North Carolina and has seen both sides of the retail coin. As a child, he grew up in the independent hardware store his parents owned, and as he began his own professional career, he …
Read More »Rethink Your Messaging to Older Audiences
The first of the baby boomer generation started turning 65 nearly 10 years ago, and the number of U.S. residents 65 and older continues to grow each year. According to the U.S. Census Bureau, there were 40.3 million U.S. residents …
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