Tag Archives: brand campaign

BY JAKE KALNITZ Chief Merchandising Officer, True Value As our CEO Chris Kempa said earlier this year at our Spring Reunion, the macroeconomic reality of this year has and will continue to present challenges for independent hardware retailers throughout 2024. …

In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign.  The …