True Value is returning to national advertising with the launch of its new brand awareness campaign, “Your Project, Your Way,” designed to reintroduce one of America’s most iconic hardware retailers to a younger generation of DIYers. Anchored in individuality and …
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Ace Hardware has launched RedVest Media, The Helpful Network, its new retail media network (RMN) designed to give brands the ability to engage with Ace shoppers with highly targeted, full-funnel advertising across online channels. “Ace has always been about helping …
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To help provide the scale and assistance retailers need in developing and communicating their unique brands, Orgill offers its customers access to a range of brand-building tools, from easy-to-use, menu-driven toolboxes to a complete team of brand-building professionals ready to …
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In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign. The …
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True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …
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Informal pet holidays are an easy way to market your store’s pet products and connect with customers on social media and online. Hardware Retailing has compiled a list of pet holidays happening each month to get you started. January Jan. …
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In today’s digital world, it takes more than just an address on the internet to capture the attention of existing and potential customers. A company’s website not only needs to make a good first impression visually, it needs to have …
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It’s a great feeling when you get your Facebook business page set up and the first likes start trickling in. But to keep the momentum going and grow your page into something that benefits your business and brings in customers, …
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