Hardware Retailing The Industry's Source for Insights and Information
Store Brands Month returns Jan. 1 with a nationwide, consumer-focused awareness campaign designed to spotlight the quality, innovation and value of store brand products. Created by the Private Label Manufacturers Association (PLMA), Store Brands Month is an industrywide initiative that educates consumers about the breadth of private label products available across all retail formats, including supermarkets, club and convenience stores, drug chains, mass merchants and online platforms.
Retailers, wholesalers and suppliers nationwide will support Store Brands Month through in-store signage, digital promotions, email marketing and social media campaigns encouraging shoppers to explore, try and buy store brands. PLMA has developed a comprehensive digital toolkit for members and retail partners available at storebrandsmonth.com and is collaborating with leading social media influencers to promote Store Brands Month on Instagram. The influencer program is designed to reach millions of consumers nationwide with authentic content that highlights the quality and value of retailers’ own brand products.
Newly imagined for 2026, the National Hardware Show Concept to Commerce show in March will include a focus on private label sourcing and will welcome private label teams looking to connect directly with qualified manufacturers and develop unique assortments.
