STIHL Names New Director of Sales

Outdoor power equipment manufacturer STIHL has appointed Murray Bishop as the company’s director of sales. Bishop is a 21-year veteran of STIHL and most recently served as the branch director at Pacific STIHL.

In his new role, Bishop will oversee the continued growth of STIHL’s brand and be responsible for product sales and distribution within the U.S. He will succeed Steve Meriam who retired after 35 years with STIHL.

“I am pleased to welcome Murray Bishop back to Virginia Beach in his new role,” says Nick Jiannas, vice president of sales and marketing at STIHL. “His breadth of operational experience coupled with his knowledge and understanding of our dealer network and product range will serve him well as we plan future growth opportunities for STIHL and STIHL dealers.”

“I’m looking forward to building on STIHL’s history of success,” says Bishop.  “As we grow the business we will continue to deliver the quality products and services that STIHL dealers have always relied on, while also developing new sales opportunities through innovative product launches and enhanced sales channels.”

Bishop began his career with STIHL in 1999 as manager of finished goods. In 2017, Bishop assumed his most recent role as Branch Director at Pacific STIHL where he was responsible for leading and managing the sales, distribution and service of all products, parts and accessories at the company-owned branch, as well as the advertising and marketing plans for the territory, which includes California, Nevada, Arizona, Hawaii and Guam.