PMI WW Brands, LLC, the company behind the Stanley 1913 brand, announced today the launch of its new Take Back program, an initiative that helps consumers responsibly recycle their well-loved steel and stainless-steel Stanley 1913 products.
“Our ‘Built for Life’ promise has always been at the heart of our commitment to sustainability, with an emphasis on durability, design, and sourcing. With the new Take Back program, we’re extending that promise,” says Graham Nearn, chief product and sustainability officer at PMI WW Brands. “We’re empowering our community to ensure their well-loved products never become waste, making it easier for products to start their next chapter. This is how we contribute to a circular economy and work together to create a better way, for a better life and world.”
Through the Take Back program, consumers can log their products on the Stanley 1913 website, generate a prepaid shipping label or QR code and return eligible items at no cost. The program is currently available in the contiguous United States and accepts up to four eligible items per individual annually.
“There’s no doubt that switching to reusable products wherever possible is the right move for anyone trying to protect our ocean from plastic pollution,” says vice president of Ocean Conservancy’s plastics program Nicholas Mallos. “Our engagement with Stanley 1913 is built on a shared commitment to a more sustainable future. We are thrilled to see them launch a take-back program that ensures their reusable products never become waste.”