Spruce Up Your Summer Merchandising

Let your employees take ownership in merchandising by putting them in charge of certain displays. Here are a few ideas to get your team thinking when they’re planning summer displays:

• Outdoor power equipment doesn’t sell in a box. Trimmers and lawn mowers should be set up to their working condition so shoppers can actually try them out if they want to before they purchase them.
• If you’re selling plants, sell mature plants in full bloom. Customers like to see color, and that’s what sells plants. If you have a wide variety of plants, group them by type and where they grow. For example, group shady growing plants with other shady growing plants.