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Speaker to Discuss Generational Buying Patterns at NRHA All-Industry Conference

From Millennials to Baby Boomers, how and where different generations shop for products is changing.

Jim Robisch[1]Attendees of the North American Retail Hardware Association (NRHA) All-Industry Conference, held May 5-7 in conjunction with the National Hardware Show®, will have an opportunity to hear from speaker and expert Jim Robisch, senior partner at The Farnsworth Group, on the topic of generational buying patterns.

During the first morning of the conference, Robisch will present “Generational Buying Patterns in the Home Improvement Industry.” This seminar will present the data and explore how different generations shop and buy hardware, home improvement and related products. He will examine how generational groups are different, how they are similar and what you need to know to better market to and service your customers.

The session will explore and present data on the following:

  • Where customers are beginning their “path to purchase.”
  • What factors are influencing the way customers shop and buy?
  • What factors create a satisfying customer experience?
  • How you can better reach out and communicate with different generations.

In addition to Robisch’s presentation, the NRHA All-Industry Conference will offer seminars from many other generational experts and speakers. To learn more about the NRHA All-Industry Conference, click here. For details on registration for National Hardware Show®, click here.

About Hilary Welter

As marketing and research coordinator, it’s Hilary’s duty to keep retailers informed about NRHA products and services and to help coordinate industry research projects. Additionally, Hilary is the voice behind NRHA’s and Hardware Retailing’s social media accounts. She appreciates a good book, spicy food, well-made horror films, craft beer and exploring new places near and far.

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