Hardware Retailing The Industry's Source for Insights and Information
In the past, men and women had extremely different shopping patterns and behaviors, leading to the coining of the term “mansumer” in 2012. However, as the omnichannel shopping experience has become easier, the shopping behaviors of men and women are becoming more similar.
Below is information gathered by The Future of Commerce’s Myth of the Mansumer study. This study surveyed more than 1,700 consumers about their shopping behaviors and then segmented by gender.
According to the Future of Commerce’s study “the differences between men and women (at least when it comes to shopping) are virtually non-existent.” The numbers below show, though, that slight shopping preferences still differ between men and women.
Applied to Retail: As men and women shop more similarly today than in the past, it is key to remember and hone what is universally important to both genders. For example, men and women both value quality in-store customer service.
