Hardware Retailing The Industry's Source for Insights and Information
Rival Holdings has announced two key leadership promotions with the additions of Brice Urschel as vice president of finance and treasury and Adam Hughes as learning and organizational development manager.
In his role as vice president of finance and treasury, Urschel will lead treasury operations, balance sheet optimization and financial strategy. He will also drive efficiencies through process improvement and automation across back-office and operational functions.
Before joining Rival, Urschel served as finance leader at Ambassador Enterprises, where he led treasury, accounting and financial planning and analysis. He also spent eight years at MedPro Group, leading treasury and financial reporting.
“I’m thrilled to welcome Brice to our team,” says Brandon Koenig, Rival’s chief financial officer. “We are committed to financial excellence, and his experience in treasury operations, financial planning and strategic initiatives will strengthen our company as we continue to grow.”
Hughes will join Rival as its learning and organizational development manager. In this role, he will strengthen leadership programs, enhance workforce development, improve training systems and promote employee well-being across Rival’s portfolio of affiliates. He brings experience spanning social work, education and manufacturing.
Prior to Rival, he spent seven years at MasterSpas, a hot tub and swim spa manufacturer based in Fort Wayne. He advanced from production leadership into training and development roles focused on onboarding, leadership development, workforce capability and employee engagement.
“Adam’s passion for developing people and improving systems makes him an outstanding addition to our
team,” says Alicia Wilkins, chief people officer at Rival. “His experience building training programs,
strengthening leadership capabilities and creating meaningful employee experiences will help us continue
investing in our people and culture.”
