Hardware Retailing The Industry's Source for Insights and Information
Retailer requests, environmental concerns, sports and the upcoming holiday season all influenced new products at House-Hasson Hardware’s fall dealer market, which will be held Oct. 26-28 at the Sevierville Event Center in Sevierville, Tennessee.
“Our markets are based on one goal: dealer profitability,” says Don Hasson, House-Hasson president. “For us, that means recognizing industry trends and offering new products at each market that respond to our dealers’ seasonal, environmental and other needs.”
A series of new products will appear among the October dealer market product offerings, says Jason Monroe, House-Hasson merchandising vice president.
The trend toward safer environmental products prompted the addition of EcoSMART insecticides, he says.
“Dealers’ customers want ways to control insects in a manner that they’re confident is also the safest for the environment,” Monroe says. “EcoSMART’s stated mission is to use natural ingredients to create the world’s safest and most effective pesticides. We’ve been adding to our offerings of environment-protecting products every year, and EcoSMART is the latest addition.”
The sports and holiday seasons also led to the addition of other products.
“People get really excited about supporting their favorite sports teams and schools, so Logo Brands will be at our market for the first time to offer dealers officially licensed merchandise, chairs, tents and other game-day and year-round items,” Monroe says. “Also, with the holiday season approaching, we’re introducing Viatek Christmas lights to our dealers.”
Hasson says that decisions made by dealers at markets can promote their profitability throughout the year.
“It’s a form of elementary economics, improving margins by buying quality items at the lowest possible price,” Hasson says. “Savings at a market range from 15 percent coupon specials to up to 50 percent on our Bonus Buy and Super Saver programs.”
House-Hasson serves more than 2,000 independent home improvement retailers in 18 states and the Caribbean Basin and holds three annual markets.
