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Research & Guides

Promote These Projects to Capture Gen Z DIYers

Gen Z DIYers

Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …

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Market Measure 2023: The Industry’s Annual Report

Market Measure

While we have all grown somewhat hardened to hearing terms like “uncertainty” and “unprecedented” over the past two years, as we close the books on 2022, we are still left trying to accurately define what the home improvement market is …

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Levan Center Offers Cybersecurity Training Range

In an ever-increasing technological world, cybersecurity attacks can impact any business. The Hiscox Cyber Readiness Report 2022 shows that 48% of organizations across the U.S. and Europe experienced a cyber attack in the past 12 months, despite businesses expanding their …

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2022 Cost of Doing Business Study Now Available

CODB 2022

NHPA’s 2022 Cost of Doing Business Study is now available. For more than 100 years, independent home improvement retailers have trusted this annual benchmarking tool to understand how their businesses compare financially to typical and high-profit operations and strategize for …

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Why New Movers Make Good Customers

Illustration of sold sign on a house

According to V12’s 2021 New Mover Trends Report, 83% of new movers take on home improvement projects and 64% purchase home improvement items before their move. As consumers relocate, retailers have the opportunity to gain new customers and cash in …

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