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PPG announced GLIDDEN® paint by PPG’s 2024 Color of the Year: Limitless (PPG1091-3), a fresh warm hue that holds both the power of a primary color and the essence of a neutral. Subdued, sophisticated and calming, Limitless reflects a shift in consumer preferences toward warmer colors for everything from automobiles to architectural elements.
Along with this signature shade, PPG’s global color experts curated a color palette of more than 40 complementary hues, organized in three distinct color palettes, or “volumes.” The first features soft, grounded colors; the second includes earthy greens, florals and energizing blues; and the third is a beautiful mix of playful and dramatic colors.
Limitless, when combined with colors from these palettes, feels warm and soothing, yet also highly curated and elegant. Together, the collection tells the overarching story of how cultural undercurrents are shifting toward optimism, creativity and introspection.
“Limitless is bold enough to serve as a leading, primary color, yet has the essence of a neutral to act in a supporting role,” says Ashley McCollum, PPG color expert, Glidden brand. “In the architectural space, we anticipate that it will rapidly become one of newest neutrals due to its versatility.”
Limitless works with both warm and cool tones such as shaded whites, delicate pastels, earthy neutrals, softened jewel tones and bold, bright hues. The color also pairs well with popular black and brass metal tones and silver and bronze finishes.
“Around the globe, we’re seeing a movement from cooler, deeply saturated tones to lighter, warmer shades of reds, yellows and beiges,” says Vanessa Peterson, PPG global color styling leader, Industrial Coatings. “For product designers looking to differentiate and embrace trending, mellow shades, Limitless has endless applications to lend an air of modernity, leaning from polished to playful.”
PPG’s color forecasting is a comprehensive process, covering a wide range of end-use segments and regions. To create the 2024 collection, PPG’s color styling team evaluated social, cultural and political dynamics influencing trends in every region of the world.
“What we found through our annual workshop was an eagerness amongst consumers to find comfort amid the chaotic world, a willingness to break free of convention, and a growing focus on creativity, well-being and fulfillment,” McCollum says. “From a color perspective, these sentiments are cultivating a fondness for stabilizing, calming colors with feel-good vibes.”
See what other paint manufacturers picked for their 2024 Color of the Year here.
