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Outlook on Millennial Housing

According to a report by the Demand Institute, 79 percent of millennials are optimistic about their financial situation. As a result, 74 percent expect to move within the next five years, resulting in an additional 8.3 million millennial households by 2018.

Reasons Millennials Want to Move:

  1. Better home/apartment – 71 percent
  2. More privacy or space – 59 percent
  3. Establish their own household – 50 percent
  4. To own, not rent – 48 percent

To check out the study closer, click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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