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Spartan ParentCo, doing business as The Merit Distribution Group LLC recently announced Roger Farmer is joining the company as chief executive officer. Farmer will replace Geff Lynch, who is retiring, on Oct. 27, 2025.
“I’m honored to join The Merit Distribution Group as CEO,” Farmer says. “This is a company with a strong foundation, a talented team and a clear opportunity to create meaningful impact. I look forward to working closely with our people, partners and customers to drive innovation, accelerate growth and shape the next chapter of success.”
Farmer brings over 30 years of experience in scaling complex, multi-location distribution businesses in the construction and building supply industry. Most recently, he was the president and chief executive officer of Southeast Building Supply Interests, a regional lumber and building materials pro-dealer organization.
“I have been honored to lead The Merit Distribution Group as CEO and am proud to have worked with the most talented and committed team in the industry,” Lynch says. “Due to family health issues, I have determined that now is the best time to start my retirement journey. I am pleased that Roger Farmer has been selected as my successor, and I have no doubt he will continue to grow the legacy this team has built. I am confident in the bright future of this company.”
