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Merchandising

Build Your Own Chalkboard Stack Displays

At Petersburg Hardware, store manager Eric Smith needed new merchandising displays for large quantities of feed, so he decided to build his own. Use this step-by-step guide to build your own stack displays with attached chalkboard signage to call attention …

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How Two German Garden Centers Stay Successful

While attending the garden show spoga+gafa in Cologne, Germany, in September, Hardware Retailing editor Jesse Carleton also had the opportunity to visit two garden centers in the area. These garden centers are exemplary in the way they merchandise their wares …

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An Inside Look At Cole Hardware’s Window Displays

window displays

For decades, window displays have been a staple of many downtown retailers’ marketing strategies. For some retailers, windows are a place to put their best and newest merchandise on display so passers-by will window shop and hopefully come inside. Other …

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10 Reasons to Scope Out Your Competitors

Click the picture to download a PDF of this story. Do you know what your big-box competitors are up to? What are they good at? What don’t they do well? Regularly visiting other retail outlets should be part of your competitive strategy …

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Impulse Merchandising Tactics That Drive Sales

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org Hard to Resist One of the key performance indicators for a retail business is average transaction size or sales per customer. Do you know what that number is for …

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Creating a Space to Let Children Play

children

Mills County General Store and Ace Hardware is a mainstay in Goldthwaite, Texas, a town of about 1,800 people in the center of the state. Austin is the closest big city, just more than 100 miles south. Because it’s remote, …

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How Cross-Merchandising Leads to Add-on Sales

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org You may have heard it from real estate agents. What sells a house? Location, location, location. It’s not much different in your store. Where a product is …

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