Hardware Retailing The Industry's Source for Insights and Information
A new “Truth About Shopping” study explores global consumer attitudes and behavior related to all areas of shopping today, including online, mobile and in-store purchasing, views about data and privacy, and preferences about the shopping environment and experience. Conducted by McCann Truth Central, McCann Worldgroup’s consumer intelligence unit, the research is based on a survey of more than 10,000 people in 11 countries (U.S., U.K., China, Brazil, Mexico, Chile, U.A.E., France, South Africa, Spain, and India) supplemented by additional qualitative research in these and other countries around the world.
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