Hardware Retailing The Industry's Source for Insights and Information
The Toro Co. and Lowe’s Cos. Inc. announced a strategic retail partnership through which Lowe’s will carry Toro zero-turn riding mowers, walk mowers, portable power equipment and snow blowers in both the gas and rapidly expanding battery categories.
The Toro product lineup will be available at all Lowe’s stores nationwide and online for the spring 2024 selling season. Lowe’s adds Toro as a market leader in all-season solutions for the outdoor environment.
“Our pro and DIY customers count on Lowe’s to have the best selection of outdoor power with the innovation they need and brands they trust,” says Bill Boltz, Lowe’s executive vice president of merchandising. “The addition of the iconic Toro brand is yet another example of how we are delivering on that promise. Whether for lawn care in the spring or for snow removal in the winter, Toro’s reliable products will give our customers the confidence to tackle outdoor projects in any season for years to come. The Toro brand is one more reason to shop Lowe’s industry-leading outdoor power selection.”
“We truly appreciate Lowe’s partnership and commitment as we embark on this shared opportunity to leverage the strength of our brands to further serve our customer base,” says Greg Janey, group vice president, landscapes and contractor at The Toro Co. “Lowe’s leadership position in the zero-turn mower category and strong footprint in key customer markets complements our existing channel strategy and provides a new opportunity to bolster placement of our powerful 60V battery portfolio.”
Click here to read strategies for improving your outdoor power equipment category.
