Lowe’s has agreed to pay $1,089,999.90 to settle a civil law enforcement complaint alleging the company participated in false advertising and unfair competition in California where the company operates 110 stores.
The civil complaint filed in San Diego County alleged the company unlawfully charged customers prices higher than their lowest advertised or posted price. The judgement includes an injunction prohibiting Lowes from engaging in false advertising or misleading advertising. Lowe’s is also required to initiate and maintain multiple new price accuracy policies and procedures to be implemented in all of its California stores.
The judgment also requires Lowe’s to pay $1,000,000 in civil penalties and just under $90,000 in costs and restitution to cover the counties’ weights and measures investigations and support future enforcement of consumer protection laws.
“Our Environmental and Consumer Law Division is working with other district attorney’s offices throughout California to hold companies accountable, ensure that consumers get the benefit of their bargains and enforce California’s robust consumer protection laws,” says Sonoma County District Attorney Rodriguez.